Software, applications and services markets are comparable to a multidimensional Rubik’s Cube with multiple choices, numerous challenges and few easy answers and solutions. While these markets are highly saturated with products and services from established vendors, IT consumers – both enterprises and individuals – are constantly searching for innovative products to improve their market position, as competitive and regulatory pressures continue to increase.

Growth and success choices for startup vendors are not nearly as clear as they were during the “dot-com bubble” era. While venture capitalists, strategic advisors, management consultants and bankers may provide guidance and assistance during the various stages of the life cycle of a typical startup, very rarely any single constituent will the skills, resources or vested interests required to nurture a startup throughout the entire lifecycle.

To address these requirements and challenges and to provide startups with a “one-stop-shopping” opportunity, Textra Group has created a startup “ecosystem” – an environment where a new venture can form, grow and succeed.